William D. Crano is Professor of Psychology at Claremont Graduate University. He received his A.B. from Princeton, and his M.S. and Ph.D. from Northwestern University were directed by Donald Campbell. He has served on the faculties of Michigan State, Texas A&M, and the University of Arizona.
His basic research is concerned with social influence, especially the impact of minorities on the beliefs and actions of the majority, and on the effects of self-interest on attitudes and actions. His applied research is concerned with the development of persuasive and instructional information to prevent the spread of HIV/AIDS, and to prevent drug abuse, in children and adolescents.
Outside the academy, he served as the Program Director in Social Psychology for the National Science Foundation, as Liaison Scientist for the Office of Naval Research, London, as NATO Senior Scientist, University of Southampton, and was a Fulbright Fellow to the Federal University-Rio Grande do Sul, Porto Alegre, Brazil.
He was founder/director of the Center for Evaluation and Assessment, Michigan State University, and directed the Public Policy Resources Laboratory of Texas A&M University.
Crano's research is currently funded by the National Institute on Drug Abuse and the National Institute for Child Health and Human Development. He has written 8 books, which have been translated into three languages, more than 20 book chapters, and more than 200 scholarly articles and scientific presentations.
He is the past president of the Society for Experimental Social Psychology, and is a Fellow of the American Psychological Association, the American Psychological Society, and the Society for Personality and Social Psychology. He serves on two review panels for the National Institutes of Health, and is on the editorial boards of three journals in social psychology and communication.